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"The
frequent comparison of the building to an unfolding flower is based on a
misunderstanding, the architect said. He meant the reference to apply only
to a box that sits on a setback halfway up the facade, a feature tinted
blue to appease the chairman of LVMH, Bernard Arnault."
New York Times
15 December, 1999
"a rigorous piece of architecture that
will have people making detours to gawk, admire, laugh at, love and debate
over it for years to come"
New York Times
13 September, 1998
Appearing
as a traditional skyscraper viewed through a broken glass bottle, the LVMH
Tower is one of the skyscrapers that brings the 1990's bulge-and-bend
style to New York. The building certainly complements its original owner,
a Parisian maker of upscale cosmetics, perfumes, luggage, champagne, and
assorted baubles. Much like a model on a runway, the LVMH Tower stands
tall in graceful style while making the dark slabs that surround it look
plain and boring by comparison. It has been compared to a lily in an
alley. And like a model, it's more flash than reality. The building is
only 23 stories tall, but makes use of its curving lines and gentle
setback to create forced perspective and appear much taller. This illusion
is enhanced by the fact that the building's lot if only 60 feet by 100
feet.
A narrow base creates a slim line for the
eye to follow. This is de rigeur in Europe, but a tight squeeze in the
States. The original drawings for this building resembled a collection of
perfume bottles. The design was refined repeatedly to get the Gehry-esque
form we see today. But the voluptuous look isn't completely form --
function plays a big role. The architects discovered that if they curved
the building backward they could meet New York City's setback regulations.
But they were free to do whatever they wanted once those rules were
satisfied, including bulging the building outward again. This way they
were able to comply with the letter of the law and still create more
space. That's why the building has a sort of bust line between the 11th
and 18th floors. The tower uses two kinds of glass in its curtain. On the
left side is green glass with a pattern of dots. The right side is clear
glass with shadows traced in it. While this is pretty, this building's
jewel is in its crown.
Those in the know call it the "Magic
Room." It's a 30-foot-high space encompassing the top two floors of
the tower. You actually arrive on the second floor of this room and
descend a grand stair to get to the floor. It is here that the fashion
shows and parties are held to the delight of guests who marvel at the view
of Manhattan and New Jersey. However, what the building boasts in style
and opulence to the visitor it takes away in usability and comfort to the
people who actually have to work there. The small lot size makes space a
premium. There isn't even room for a separate freight elevator, and the
ones that carry the office staff are described as, "vertical
coffins." The unusual angles produce odd-shaped windows that in some
offices restrict light to the point of distraction. The building is
woefully undersized for the number of businesses, offices, staffers, and
support squad who have to work there. Still, they can take comfort in the
building's fire suppression system. In the event of flame, a cascading
waterfall of water will slide down the interior windows to keep the flames
from spreading from floor to floor.
- Gwyneth Paltrow was the secret guest at
the gala celebrating the opening of the LVMH Tower. Then-First Lady
Hillary Clinton was also in attendance.
- There is a 300-foot-tall shaft of neon
that changes color on the front of the building.
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